Client results

Smaller companies. Real growth.

We measure our success by the results our clients achieve. Here's what happens when smaller companies get the strategic support they deserve.

Every case study below represents a real engagement — a company that felt left behind, came to us for a structured program built around their team, and came out the other side with measurable, lasting growth. Names and identifying details have been changed where requested.

Sales Strategy

Regional SaaS company, 12 employees

3×

ARR growth in 14 months

Founder out of day-to-day sales

6 wks

Team trained and executing

The challenge

Founder-led sales had plateaued at $800K ARR. The team had no repeatable process, no defined ICP, and a pipeline that relied entirely on warm introductions.

Our approach

We ran a full sales audit, defined the ICP, rebuilt the pipeline stages, and designed an outbound cadence from scratch. We then trained the two-person sales team on the new process over six weeks.

The result

ARR grew from $800K to $2.4M within 14 months. The founder stepped out of day-to-day sales entirely within the first quarter.

Market Expansion

Professional services firm, 28 employees

90 days

First clients in new market

35%

Revenue from new market at 18 months

3rd attempt

After two previous failed launches

The challenge

The firm had strong traction in its home market but had failed twice to break into a neighbouring province. Leadership was unsure whether the problem was positioning, pricing, or the wrong target segment.

Our approach

We ran a market validation exercise, identified a specific underserved segment in the new market, and rebuilt the go-to-market plan around that segment. We also redesigned the firm's positioning for the new context.

The result

The firm signed its first three clients in the new market within 90 days of launch. Within 18 months, the new market represented 35% of total revenue.

Sales & Support Training

E-commerce brand, 19 employees

40%

Reduction in customer churn

28%

Faster support ticket resolution

6 months

To measurable results

The challenge

The sales team was hitting targets but customer retention was poor. Support staff were handling escalations reactively and had no understanding of the sales process or what customers had been promised.

Our approach

We designed a joint training program for both the sales and support teams — starting with a shared understanding of the buyer journey, then building role-specific skills on top of that foundation. We introduced cross-team escalation protocols and a weekly alignment meeting.

The result

Customer churn dropped by 40% in six months. Support ticket resolution time fell by 28%. The sales team reported fewer post-sale issues and higher referral rates.

Revenue Optimisation

B2B services company, 34 employees

+18pp

Gross margin improvement

110%

Net revenue retention achieved

Client churn from repricing

The challenge

The company was growing top-line revenue but margins were shrinking. Pricing had not been reviewed in three years, churn was creeping up, and there was no formal upsell or expansion motion.

Our approach

We conducted a full pricing review, identified two tiers that were significantly underpriced, and built an expansion playbook for the customer success team. We also introduced a quarterly business review process for top accounts.

The result

Gross margin improved by 18 percentage points over 12 months. Net revenue retention crossed 110% for the first time. Two underpriced tiers were repriced with zero client churn.

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